According to app tracking site App Annie, Yahoo’s News Digest only cracked the top fifty apps in the U.S. While Mayer appears pleased, Yahoo refused to share the size of its current News Digest user-base. We brought this app out and it’s been a huge run away hit.” “The news digest app, I almost didn’t want to launch it, because it wasn’t in our core products. When engineers at Yahoo first built the app, chief executive Marissa Mayer revealed that she wasn’t convinced in a recent interview. News Digest was built in collaboration with Nick D’Aloisio, and is in part the result of Yahoo’s high-profile Summly acquisition. That said, it is our vision and our focus to deliver this daily habit and satisfy user’s needs - including later on having a personalized version or local version.Īccording to Zhang, a whopping 40 percent of people who download the News Digest app “become daily users.” Across the board, Zhang says users stay in the app for an average time of two and a half minutes per session. We want to make this product available to everyone and anyone.
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